Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how Dorset Guns and Shooting Supplies ("we," "us," or "our") collects, uses, discloses, and otherwise processes personal information on our website, dorsetgunsandshootingsupplies.co.uk (the "Site"). Please read this policy carefully.
Information We Collect
We collect personal information in the following ways:
- Information You Provide: Name, email address, and other contact details when you submit forms or contact us
- Technical Information: IP address, browser type, operating system, and device identifiers
- Cookies and Tracking: Cookies, web beacons, and similar technologies to recognise you and track your interactions
- Usage Data: Pages visited, time spent on the Site, links clicked, and referral sources
- Affiliate Tracking: Data necessary to track affiliate commissions, including clicks and conversions to partner betting sites
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve the Site and our services
- To track and attribute affiliate commissions and referrals to betting operators
- To conduct analytics and understand user behaviour and preferences
- To respond to your inquiries and provide customer support
- To comply with legal obligations and enforce our terms
- To prevent fraud and protect the security of the Site
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for the Site to function (e.g., session management)
- Analytical Cookies: Used to understand Site usage and performance
- Affiliate Tracking Cookies: Used to track referrals and attribute commissions to betting partners
- Marketing Cookies: Used for targeted advertising and remarketing
You can control cookies through your browser settings and opt out of non-essential cookies. Note that disabling certain cookies may affect Site functionality. You can also use industry opt-out tools such as the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA).
Third-Party Links
The Site contains links to third-party betting operators, casinos, and affiliate partners (including bet365). We are not responsible for the privacy practices, security, or content of external websites. We strongly encourage you to review the privacy policies of any third-party site before providing personal information. Your use of third-party sites is governed by their own terms and policies, not ours.
Your Rights
Under UK GDPR and UK Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data
- Right to Rectification: Request correction of inaccurate data
- Right to Erasure: Request deletion of your data ("right to be forgotten")
- Right to Restrict Processing: Request limitation of how we use your data
- Right to Data Portability: Request your data in a portable format
- Right to Object: Object to processing for marketing and profiling purposes
To exercise these rights, contact us using the details below. If you believe we have breached your rights, you may lodge a complaint with the Information Commissioner's Office (ICO).
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy. Retention periods vary depending on the type of information and the purposes for which we use it:
- Contact information: Retained for 3 years unless you request deletion
- Affiliate tracking data: Retained for up to 24 months for commission verification
- Analytics data: Retained for up to 26 months
- Cookies: Retained in accordance with cookie settings and user preferences
If you request deletion, we will remove your data within 30 days, except where we are legally required to retain it.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: [email protected]
Website: dorsetgunsandshootingsupplies.co.uk
We aim to respond to all inquiries within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.